Reports & Insights

Deep-dive into your data. Optimise every send.

Real-time delivery and engagement reports, agent performance metrics and campaign ROI, so you know exactly what's working on WhatsApp and what to fix next.

  • No credit card needed
  • Setup in 5 mins
  • Official WhatsApp API

Trusted by 210,000+ businesses across 68+ countries

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Why Chatbox AI

Why businesses choose Chatbox AI for Reports & Insights

See the full funnel

Sent → delivered → read → clicked → replied → purchased, for every campaign.

Coach with data

Know which agents respond fastest and where chats pile up.

Invest in what works

Double down on the templates, segments and send times that earn the most.

Capabilities

Powerful capabilities to scale on WhatsApp

Everything you need to automate conversations and drive conversions.

Live campaign metrics

Real-time analytics

Track message delivery, read rates and button clicks as a campaign goes out, and compare it with your previous sends.

  • Delivered, read and clicked
  • Button-level click tracking
  • Campaign-to-campaign comparison
Real-time WhatsApp campaign report with delivery, read and click metrics

Response and resolution times

Agent performance

Monitor first response time, resolution time and chats handled per agent and team, and spot bottlenecks before customers feel them.

  • First response and resolution time
  • Chats handled per agent
  • Team and time-of-day views
Agent performance report comparing response and resolution times across support agents

Revenue per broadcast

Campaign ROI

Measure the revenue generated by each broadcast and automation using Shopify, Razorpay or webhook order events, and compare it with what you spent on Meta charges.

  • Revenue attribution per campaign
  • Orders and payments via integrations
  • Cost vs revenue view
Campaign ROI report showing revenue generated by WhatsApp broadcasts
Use cases

How teams use Reports & Insights

Campaign reviews

Compare offers, templates and audiences after every sale.

Support SLAs

Keep response times on target during peak hours and sale days.

Leadership reporting

Show WhatsApp revenue and customer satisfaction in one view.

FAQ

Questions about Reports & Insights

Got questions about Reports & Insights? We've got answers.

WhatsApp messages see open rates of around 98%, far above email. Read rates on individual campaigns vary with audience quality and timing; tracking them per segment in Chatbox AI shows where to improve.

What is a good WhatsApp read rate? WhatsApp messages see open rates of around 98%, far above email. Read rates on individual campaigns vary with audience quality and timing; tracking them per segment in Chatbox AI shows where to improve.

Can I see which customers clicked my WhatsApp button? Yes. Chatbox AI tracks clicks on URL buttons and taps on quick-reply buttons per contact, so you can retarget people who clicked but didn't buy.

How is campaign ROI calculated? Chatbox AI links orders and payments from Shopify, Razorpay or your webhook events to the campaign or automation the customer interacted with, then compares that revenue with messages sent. Revenue attribution is available on Growth and Scale plans.

Which plans include agent performance reports? Delivery and read reports are available on every plan. Agent performance and revenue attribution are included in Growth (₹2,999/month), and custom CSV exports plus advanced dashboards are part of the Scale plan.

What is the difference between Analytics and Reports & Insights? Analytics is the dashboard product for day-to-day monitoring. Reports & Insights covers the detailed report views, campaign, agent and ROI, you use for reviews and planning. Both use the same real-time data.

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Start growing today

Your next 10,000 customers are already on WhatsApp.

Broadcast, automate, sell and support on the official WhatsApp Cloud API. Join 210,000+ businesses getting up to 98% open rates, and go live in under 2 minutes.

  • 7-day free trial
  • No credit card
  • Cancel anytime