40+ free, ready-to-submit templates

WhatsApp message templates that get approved

Copy-paste WhatsApp Business API templates for orders, payments, appointments, bookings and campaigns: each with a live preview, variable guide and tips to pass Meta review.

Use templates free for 7 daysBrowse categories
  • Marketing, Utility & OTP
  • Live WhatsApp preview
  • One-click copy
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Order confirmed

Hi Priya, thank you for shopping with Urban Threads. Your order #UT48213 for ₹1,849 has been confirmed and will be delivered by 12 Oct. We'll send you tracking details as soon as it ships.

Reply HELP for order support

10:24 am

  • View order
  • Talk to support
Preview of the WhatsApp template as a customer would see it.
Browse by industry

Templates for every industry

Pick your industry to see every template for it, each with a WhatsApp preview you can copy in one click.

5 templates

E-commerce

Order confirmations, shipping updates, COD verification and cart recovery for D2C and Shopify stores.

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5 templates

Fintech & BFSI

OTPs, EMI reminders, payment receipts, KYC nudges and product updates for lenders, NBFCs and payment apps.

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5 templates

Education & EdTech

Class reminders, enrolment confirmations, fee reminders and demo-class invites for schools, coaching and edtech.

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5 templates

Healthcare

Appointment confirmations and reminders, lab reports, refill reminders and health-checkup packages for clinics and labs.

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5 templates

Travel & Hospitality

Booking confirmations, web check-in reminders, delay alerts, itineraries and holiday offers for travel brands and hotels.

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5 templates

Real Estate

Site-visit confirmations, enquiry follow-ups, rent reminders, project launches and maintenance updates for builders and brokers.

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5 templates

Restaurants & Food

Table reservations, food-order updates, delivery alerts, feedback requests and weekend specials for restaurants and cloud kitchens.

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5 templates

Events & Webinars

Registration confirmations, reminders, ticket delivery, venue changes and early-bird offers for events and webinars.

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Most used

Featured WhatsApp templates

The highest-volume template from each industry, a good place to start your library.

Order confirmed

Hi Priya, thank you for shopping with Urban Threads. Your order #UT48213 for ₹1,849 has been confirmed and will be delivered by 12 Oct. We'll send you tracking details as soon as it ships.

Reply HELP for order support

10:24 am

  • View order
  • Talk to support
UtilityE-commerce

Order Confirmation Message

Sent the moment a customer places an order, confirming items, amount and expected delivery.

View & copy template

482913 is your verification code. For your security, do not share this code.

This code expires in 10 minutes.

10:24 am

  • Copy code
AuthenticationFintech & BFSI

Login OTP (One-Time Password)

Delivers a one-time password for login, sign-up or transaction verification with a copy-code button.

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Welcome aboard!

Hi Ishaan, you are now enrolled in JEE Main Crash Course 2027. Your first class starts on Monday, 6 Oct at 6:00 PM. You can find your timetable, study material and login details in your student dashboard.

Reply to this message for help

10:24 am

  • Open dashboard
UtilityEducation & EdTech

Course Enrolment Confirmation

Welcomes a new student after enrolment with course name, start date and login details link.

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Appointment confirmed

Hi Pooja, your appointment with Dr. Anil Mehta is confirmed for Tue, 14 Oct at 11:30 AM. Clinic: CarePlus Clinic, Sector 18, Noida Please arrive 10 minutes early and carry any previous reports.

Reply to reschedule or cancel

10:24 am

  • Reschedule
  • Cancel
  • Get directions
UtilityHealthcare

Appointment Confirmation

Confirms a booked appointment with doctor, date, time and clinic address.

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PDFE-ticket PDF1 page · PDF

Hi Aditi, your booking is confirmed. PNR / booking ID: X7KQ2M Trip: Delhi to Goa Date: Fri, 17 Oct Your e-ticket is attached. Please carry a valid photo ID while travelling.

Reply to this message for changes

10:24 am

  • Manage booking
  • Talk to an agent
UtilityTravel & Hospitality

Travel Booking Confirmation

Confirms a flight, bus, train or hotel booking with PNR and the e-ticket attached.

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Hi Amit, your site visit to Green Vista Residences is confirmed for Sun, 12 Oct at 11:00 AM. Your relationship manager Pradeep will meet you at the sales office. The project location is shared above.

Reply to reschedule

10:24 am

  • Reschedule visit
  • Call RM
UtilityReal Estate

Site Visit Confirmation

Confirms a scheduled property site visit with the project location pin and relationship manager.

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Table reserved

Hi Rakesh, your table for 4 guests at The Spice Route is confirmed for Sat, 11 Oct at 8:30 PM. We'll hold the table for 15 minutes past the booking time.

Reply to modify your booking

10:24 am

  • Modify booking
  • Cancel booking
  • Get directions
UtilityRestaurants & Food

Table Reservation Confirmation

Confirms a table booking with date, time and party size.

View & copy template

You're registered!

Hi Kriti, you are registered for D2C Growth Summit 2026. Date: Thu, 23 Oct Time: 4:00 PM IST We'll send you the joining link and a reminder before the event starts.

10:24 am

  • Add to calendar
  • I have a question
UtilityEvents & Webinars

Event Registration Confirmation

Confirms an event or webinar registration with date, time and joining details.

View & copy template
Meta template categories

Marketing, Utility or Authentication?

Meta prices and reviews each category differently. Pick the right one and your template is approved faster and costs less to send. Read the full guide to WhatsApp template messages.

Marketing

Marketing templates

Promotions, offers, product announcements, cart reminders and re-engagement. Needs prior opt-in and is the highest-priced category, so it should always carry an easy opt-out.

Examples: Sales, new launches, abandoned carts, event invitations

10 in this library

Utility

Utility templates

Updates about a transaction or account the customer already has with you: orders, payments, appointments, bookings. Must contain no promotional content, or Meta will re-categorise it as Marketing.

Examples: Order and shipping updates, payment receipts, reminders

29 in this library

Authentication

Authentication templates

One-time passwords for login, sign-up or verification. Meta fixes the wording; you choose the expiry footer and a copy-code or one-tap autofill button. No links, media or promotions.

Examples: Login OTP, account verification, password reset codes

1 in this library

FAQ

Frequently asked questions

Everything you need to know before submitting your first WhatsApp template.

A WhatsApp message template is a pre-approved message format that businesses on the WhatsApp Business API use to message customers first or outside the 24-hour customer service window. Each template has a body with variables like {{1}}, and can include a header, footer and buttons. Meta reviews every template before it can be sent.

What is a WhatsApp message template? A WhatsApp message template is a pre-approved message format that businesses on the WhatsApp Business API use to message customers first or outside the 24-hour customer service window. Each template has a body with variables like {{1}}, and can include a header, footer and buttons. Meta reviews every template before it can be sent.

Are these WhatsApp templates free to use? Yes. Every template in this library is free to copy and adapt for your business. You still need to submit it from your own WhatsApp Business account for Meta approval, and Meta charges per message based on the template category. Chatbox AI plans start at ₹999 per month with a 7-day free trial.

How long does Meta take to approve a WhatsApp template? Many templates are approved within minutes, though Meta can take up to 24 hours or longer for some. Clear wording, the correct category, realistic sample values for every variable and no misleading claims are the best ways to get approved quickly.

What is the difference between Marketing, Utility and Authentication templates? Marketing templates promote products, offers or re-engagement. Utility templates update customers about an existing order, booking, payment or account and must contain no promotion. Authentication templates deliver one-time passwords using Meta's fixed wording. Each category is priced differently, and Meta can re-categorise a template that does not match.

Can I use emojis, bold text and links in WhatsApp templates? Yes. Templates support WhatsApp formatting such as *bold* and _italics_, emojis, and up to ten buttons including quick replies, website links, phone numbers and copy-code buttons. Authentication templates are the exception: links, media and emojis are not allowed in OTP messages.

Why do WhatsApp templates get rejected? Common reasons are choosing the wrong category, promotional wording in a Utility template, variables at the very start or end of the body, missing sample values, too many variables for the amount of text, spelling mistakes, and content that breaks WhatsApp Commerce or Business policies.

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