Key takeaways
- Trendz founder Arjun Mehta reports ROAS went up by 4x after running WhatsApp ads through Chatbox AI.
- Click-to-WhatsApp ads open a chat instead of a web page, so the conversation starts immediately.
- Chatbox AI connects those chats to a shared team inbox, no-code chatbot, broadcasts and analytics.
- Results are as reported by the customer; your results will depend on your products, ads and follow-up.
Results as reported by the customer.
"Our ROAS went up by 4x since we started running WhatsApp ads through Chatbox AI."
: Arjun Mehta, Founder, Trendz
About Trendz
Trendz is a brand led by founder Arjun Mehta and a Chatbox AI customer. This story focuses on one part of its marketing: paid ads that send shoppers into WhatsApp conversations.
The challenge
Paid social ads are expensive, and every click has to work hard. A common pattern for online brands is that a shopper clicks an ad, lands on a website, has a question about size, price or delivery, and leaves without asking. The ad spend is gone, and there is no conversation to recover.
For a founder watching return on ad spend (ROAS), the question is simple: how do you turn more of those paid clicks into sales?
The solution: WhatsApp ads connected to Chatbox AI
Trendz started running WhatsApp ads through Chatbox AI. With Click-to-WhatsApp ads, the ad button opens a WhatsApp chat instead of a web page, so the shopper is already in a conversation with the brand.
Chatbox AI provides the tools a team typically uses to handle those conversations:
- Shared team inbox: every chat from every ad lands in one place, routed to the right person, so no paid lead waits unanswered.
- No-code chatbot: answers common questions instantly, 24/7, and hands off to a human when a shopper is ready to buy.
- Quick replies: consistent answers on sizes, delivery and offers in a couple of keystrokes.
- WhatsApp catalogue: shoppers can browse products and add to cart without leaving the chat.
- Broadcasts and automation: people who chatted can be re-engaged later with approved templates and follow-up sequences.
- Analytics: campaign and agent performance in one dashboard.
We are listing the Chatbox AI capabilities that support this workflow. The specific configuration Trendz uses is theirs to share.
The result
Arjun Mehta reports that Trendz's ROAS went up by 4x after the brand started running WhatsApp ads through Chatbox AI.
That is the result as stated by the customer. We have not added other numbers to this story.
Why WhatsApp ads can lift ROAS
While results vary by business, the mechanics are straightforward:
- The conversation starts at the click. There is no landing page to bounce from.
- Questions get answered. A bot or agent responds while intent is high.
- The contact is kept. Unlike an anonymous website visitor, a WhatsApp chat gives you an opted-in conversation you can follow up on with approved templates.
Learn more in WhatsApp for marketing and WhatsApp for e-commerce.
How to set up a similar workflow
If you want to test WhatsApp ads for your own brand, this is a sensible starting sequence on Chatbox AI:
- Connect your number. Sign up, connect your WhatsApp Business number through the official WhatsApp Cloud API and invite your team to the inbox.
- Write a welcome flow. In the no-code chatbot, greet ad clicks, show your best-selling products or current offer, and offer a "Talk to us" button for human help.
- Add quick replies. Save answers for the five questions shoppers ask most: sizing, delivery time, returns, COD and offers.
- Launch a Click-to-WhatsApp ad. Point one ad set at WhatsApp and keep a comparable ad set pointing at your website so you can compare.
- Tag every chat. Use contact management to tag chats by campaign so you know which ads produced conversations and orders.
- Follow up. For shoppers who chatted but did not buy, send an approved template later: a reminder, restock alert or offer.
- Measure. Compare ROAS between the WhatsApp and website ad sets over the same period before shifting budget.
Who this approach suits
WhatsApp ads tend to suit brands where shoppers have questions before buying: fashion sizes, product fit, delivery timelines or cash on delivery. If your product sells itself on a single page with no questions, test carefully against your existing ads before moving budget.
Try it on your own ads
Chatbox AI plans start at ₹999/month, with Growth at ₹2,999/month and custom Scale plans, see pricing. Start your 7-day free trial, no credit card required, and connect your first Click-to-WhatsApp campaign.
Frequently asked questions
Click-to-WhatsApp ads are Facebook and Instagram ads whose button opens a WhatsApp chat with your business instead of a website. The shopper can ask questions and buy in the chat, and your team or chatbot can respond immediately.
What are Click-to-WhatsApp ads? Click-to-WhatsApp ads are Facebook and Instagram ads whose button opens a WhatsApp chat with your business instead of a website. The shopper can ask questions and buy in the chat, and your team or chatbot can respond immediately.
What result did Trendz report? Trendz founder Arjun Mehta said: "Our ROAS went up by 4x since we started running WhatsApp ads through Chatbox AI." That is the result as reported by the customer; we have not added other figures.
Which Chatbox AI plan supports this kind of workflow? Click-to-WhatsApp ads appear in Chatbox AI's plan comparison. Teams that want unlimited chatbot flows, drip follow-ups, catalogue and an analytics dashboard typically choose Growth at ₹2,999/month. Every plan includes a 7-day free trial.
Will I get the same ROAS increase? Not necessarily. ROAS depends on your product, pricing, creative, targeting and how quickly you respond to chats. The Trendz result shows what one customer reported; test the workflow on your own ads during the free trial.
