Abandoned Cart Reminder WhatsApp template
Reminds opted-in shoppers about items left in their cart, with a direct link back to checkout.
- 4 variables
- Marketing category
- Free to copy
TODAY
Hi Neha, you left something behind at Urban Threads. Your Linen Kurta Set is still in your cart, but stock is limited. Complete your order today and get free shipping with code FREESHIP. Need help choosing a size? Just reply to this message.
Reply STOP to unsubscribe
10:24 am
- Complete my order
- Stop promotions
Template text
MarketingPaste this into the template builder. Keep the variable numbers in order.
HEADER: [IMAGE] Photo of the product left in the cart
BODY:
Hi {{1}}, you left something behind at {{2}}.
Your *{{3}}* is still in your cart, but stock is limited. Complete your order today and get free shipping with code *{{4}}*.
Need help choosing a size? Just reply to this message.
FOOTER: Reply STOP to unsubscribe
BUTTONS:
- [URL] Complete my order
- [QUICK_REPLY] Stop promotionsVariables
Map each placeholder to a contact or order field. Samples are what you submit to Meta.
| Variable | What it holds | Sample value |
|---|---|---|
| {{1}} | Customer first name | Neha |
| {{2}} | Store name | Urban Threads |
| {{3}} | Product name | Linen Kurta Set |
| {{4}} | Coupon code | FREESHIP |
Buttons
- Complete my order · Visit website
- Stop promotions · Quick reply
Tips for approval and performance
- 1
Only send to customers who opted in to WhatsApp updates at checkout: cart recovery is Marketing, not Utility.
- 2
Send the first reminder 30–60 minutes after abandonment; a second one after 24 hours is usually the limit.
- 3
Use a product image header and a cart-restoring URL so the customer returns to a pre-filled checkout.
Meta template category
Why this is a Marketing template
Promotions, offers, product announcements, cart reminders and re-engagement. Needs prior opt-in and is the highest-priced category, so it should always carry an easy opt-out.
Typical marketing use cases: Sales, new launches, abandoned carts, event invitations.
Meta can re-categorise a template during review if the content does not match. Learn how categories work in our guide to WhatsApp template messages and how each category is billed in WhatsApp conversation pricing.
How to submit this template
for Meta approval
Five steps from copy-paste to your first send.
- 1
Open the template manager
In Chatbox AI (or WhatsApp Manager), go to Message Templates and click Create template.
- 2
Choose the Marketing category
Select Marketing, give the template a lowercase name such as abandoned_cart_reminder and choose the language (for example English).
- 3
Add the header, body and footer
Paste the body text, set the image header and the footer. Replace brand details with your own and keep variables in {{1}}, {{2}} format.
- 4
Add sample values and buttons
Enter a realistic sample for each of the 4 variables and add the 2 buttons. Meta uses the samples to review the template.
- 5
Submit for review and send
Submit the template to Meta. Once it shows Approved, send it via a broadcast, an automation, an integration trigger or the API.
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Related templates
Frequently asked
questions
A good abandoned cart message shows the product image, names the item left in the cart, adds a gentle reason to return such as free shipping, and links straight back to checkout. It is a Marketing template, so send it only to opted-in shoppers and offer a 'Stop promotions' button. Chatbox AI triggers it from Shopify checkouts.
What is a good WhatsApp abandoned cart message? A good abandoned cart message shows the product image, names the item left in the cart, adds a gentle reason to return such as free shipping, and links straight back to checkout. It is a Marketing template, so send it only to opted-in shoppers and offer a 'Stop promotions' button. Chatbox AI triggers it from Shopify checkouts.
Is the abandoned cart reminder template a Marketing or Utility template? It is a Marketing template. Promotions, offers, product announcements, cart reminders and re-engagement. Needs prior opt-in and is the highest-priced category, so it should always carry an easy opt-out. Choosing the correct category helps the template get approved quickly and billed at the right rate.
Can I edit this template before submitting it? Yes. Change the wording, brand name, buttons and footer to match your business. Keep variables in {{1}}, {{2}} order, avoid placing a variable at the very start or end of the body, and provide a realistic sample value for each one when you submit.
How do I send this template to many customers at once? After Meta approves it, upload or sync your contacts in Chatbox AI, map each variable to a contact field such as first name or order ID, and send it as a broadcast or trigger it automatically from an integration, webhook or the REST API.
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