New Project Launch WhatsApp template
Announces a new residential or commercial project launch with pre-launch benefits.
- 5 variables
- Marketing category
- Free to copy
TODAY
Hi Harish, we are excited to announce the launch of Aurum Heights in Sector 150, Noida. Book during the launch phase to get zero floor-rise charges. Launch prices are valid until 15 Nov.
Reply STOP to unsubscribe
10:24 am
- Explore project
- Book site visit
- Stop promotions
Template text
MarketingPaste this into the template builder. Keep the variable numbers in order.
HEADER: [VIDEO] Project walkthrough video
BODY:
Hi {{1}}, we are excited to announce the launch of *{{2}}* in {{3}}.
Book during the launch phase to get {{4}}. Launch prices are valid until {{5}}.
FOOTER: Reply STOP to unsubscribe
BUTTONS:
- [URL] Explore project
- [QUICK_REPLY] Book site visit
- [QUICK_REPLY] Stop promotionsVariables
Map each placeholder to a contact or order field. Samples are what you submit to Meta.
| Variable | What it holds | Sample value |
|---|---|---|
| {{1}} | Contact first name | Harish |
| {{2}} | Project name | Aurum Heights |
| {{3}} | Location | Sector 150, Noida |
| {{4}} | Launch benefit | zero floor-rise charges |
| {{5}} | Offer end date | 15 Nov |
Buttons
- Explore project · Visit website
- Book site visit · Quick reply
- Stop promotions · Quick reply
Tips for approval and performance
- 1
A short walkthrough video header outperforms static renders for launches.
- 2
Send to past enquirers of similar budgets and locations, not your entire list.
- 3
Mention RERA registration on the landing page linked from the URL button.
Meta template category
Why this is a Marketing template
Promotions, offers, product announcements, cart reminders and re-engagement. Needs prior opt-in and is the highest-priced category, so it should always carry an easy opt-out.
Typical marketing use cases: Sales, new launches, abandoned carts, event invitations.
Meta can re-categorise a template during review if the content does not match. Learn how categories work in our guide to WhatsApp template messages and how each category is billed in WhatsApp conversation pricing.
How to submit this template
for Meta approval
Five steps from copy-paste to your first send.
- 1
Open the template manager
In Chatbox AI (or WhatsApp Manager), go to Message Templates and click Create template.
- 2
Choose the Marketing category
Select Marketing, give the template a lowercase name such as new_project_launch and choose the language (for example English).
- 3
Add the header, body and footer
Paste the body text, set the video header and the footer. Replace brand details with your own and keep variables in {{1}}, {{2}} format.
- 4
Add sample values and buttons
Enter a realistic sample for each of the 5 variables and add the 3 buttons. Meta uses the samples to review the template.
- 5
Submit for review and send
Submit the template to Meta. Once it shows Approved, send it via a broadcast, an automation, an integration trigger or the API.
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Related templates
Frequently asked
questions
Builders send a Marketing template with a walkthrough video, project name and location, a clear launch benefit and deadline, and buttons to explore the project or book a visit, plus an opt-out. Chatbox AI segments past enquirers by budget and location and tracks which buyers engage with each launch broadcast.
How do builders announce new projects on WhatsApp? Builders send a Marketing template with a walkthrough video, project name and location, a clear launch benefit and deadline, and buttons to explore the project or book a visit, plus an opt-out. Chatbox AI segments past enquirers by budget and location and tracks which buyers engage with each launch broadcast.
Is the new project launch template a Marketing or Utility template? It is a Marketing template. Promotions, offers, product announcements, cart reminders and re-engagement. Needs prior opt-in and is the highest-priced category, so it should always carry an easy opt-out. Choosing the correct category helps the template get approved quickly and billed at the right rate.
Can I edit this template before submitting it? Yes. Change the wording, brand name, buttons and footer to match your business. Keep variables in {{1}}, {{2}} order, avoid placing a variable at the very start or end of the body, and provide a realistic sample value for each one when you submit.
How do I send this template to many customers at once? After Meta approves it, upload or sync your contacts in Chatbox AI, map each variable to a contact field such as first name or order ID, and send it as a broadcast or trigger it automatically from an integration, webhook or the REST API.
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